The first man to coach a team in New Zealand, and by winning with the British Lions in the All Blacks’ back yard, he is said to have achieved the impossible. He taught at Llandovery College and Trinity College, in Carmarthen.

James also stood for Plaid Cymru in the 1970 general election. A man of considerable knowledge with a deep love of the game, he combined a disciplined mind with an amicable personality. He was regarded as a man of tact and diplomacy and had a talent for generating excellent rapport amongst players, press and public alike. As a player he gained two caps at outside-half and centre for Wales in 1958 against France and Australia.

Although his determination and will to win were obvious (he confessed to spending many sleepless nights before big games) he freely gave his time to visiting hospitals, schools and clubs while on tour. Renowned for his clear thinking and massive pre-match preparation he belied his strong and collected outward persona with the sensitivity and emotions of a philosophical Welshman. He will be remembered as a pioneer in rugby thinking.